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Who We Are:
Meet Our Leadership Team

We’ve been a part of this industry for more than two decades. And along the way, our team has gained invaluable experience that allows us to add insight to every study we conduct on your behalf. We invite you to get to know our leadership team. Joan Day and Susan Rowen are Co-Founders, and also sisters. Read about their backgrounds, and the rest of the Promedica team.

Joan Day, Co-Founder, President

Susan Rowen, Co-Founder, Executive Vice President

Richard Burke, Vice President

Robert Singer, Vice President

Kristin Pohly, IT Specialist


Karen Crowe, President, Medical Data Concepts




Joan Day
, Co-Founder, President



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Prior to co-founding Promedica in 1984, Joan was Director of Marketing Research at Searle Pharmaceuticals in Chicago where her department was responsible for both in-line and pipeline products. In this role, Joan also served as the marketing research liaison to corporate global partnerships. Prior to Searle, she began her marketing research career at the Quaker Oats Company. Joan holds an M.S. in Advertising from Northwestern University and a B.A. in French from Rider University.

Joan’s contributions to the industry have been recognized by her election to the National Academy of Women Leaders of the YWCA, Promedica’s inclusion in the San Francisco Business Times List of Top 100 Women-Owned Businesses and Inc. magazine’s 5000 list of fastest-growing U.S. private companies.

Joan lives with her husband, who is principal of Day & Associates, a retained executive search firm in healthcare, and their two sons in San Francisco.

jday@promedicainc.com


Susan Rowen, Co-Founder, Executive Vice President

Susan Rown, Co-Founder

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Prior to co-founding Promedica in 1984, Susan was Manager of the Marketing Research Group for the Critical Care Division of American Hospital Supply Corporation in Chicago. She began her marketing research career at Searle Pharmaceuticals in Chicago (now Pfizer). Susan holds an MBA from Lake Forest School of Management, and a B.S. from the University of Delaware.  She is an elected member of the National Academy of Women Leaders of the YWCA, one of the nation’s largest, most visible and important tributes to professional women.

Susan lives with her husband, president of Founders Financial Network, a wealth management firm, and together they own Golden Knoll Vineyards in Northern California.

srowen@promedicainc.com


Richard Burke, Vice President

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Dick joined Promedica’s senior consulting team in 1991, and manages the company’s East Coast office in Virginia. Before joining Promedica, he held both marketing research and product management positions with Beecham Labs (now part of GSK). As a product manager, he was involved in the launch of Augmentin, and later as Group Product Manager, he was responsible for new products in development and topical antibiotics. Prior to Beecham, Dick spent several years at Searle Pharmaceuticals (now Pfizer) beginning in the field as a sales representative and then gaining experience in marketing research as an analyst and department manager. He holds a B.A. in business from Creighton University, and after college, served in the Peace Corps in Latin America. He lives with his family in Virginia.

rburke@promedicainc.com




Robert Singer, Vice President

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Rob has been a member of Promedica's senior consulting team for more than 10 years.  Prior to joining Promedica, he held pharmaceutical sales positions at RPR (now Sanofi-Aventis) and Forest Labs. His experience spanned a wide range of healthcare customers, with responsibility for physician offices, hospitals and managed care accounts, including HMOs, PPOs and state Medicaid programs.  Rob holds a B.S. in Marketing from San Francisco State University.  He lives in San Francisco with his wife, and their son.


rsinger@promedicainc.com




Kristin Pohly, IT Specialist



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Kris has been with Promedica for more than 10 years.  With a background in marketing and a strong interest in graphics and the Internet, she handles the firm’s IT and production needs. She has been instrumental in designing Promedica’s client presentations and reports, and has helped Promedica with many other IT needs, including its specialized software for web-assisted telephone interviews.

She lives in Southern California with her husband, also an IT specialist, and their daughter.


kpohly@promedicainc.com


Karen Crowe, President of Medical Data Concepts

Susan Rown, Co-Founder

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As President of Medical Data Concepts, a key Promedica partner, Karen brings an extensive background in marketing research and data management. Her company provides field services including recruitment and data management to Promedica exclusively. Prior to starting Medical Data Concepts in 2003, Karen was Manager of Data Processing and Account Supervisor for the Promedica account at CJ Research, a division of Opinion Research Corporation. Earlier in her career with CJ Research, she was involved in data management services supporting Wendy’s, Space Labs, PhysioControl, and Wachovia Bank. Karen lives with her husband and their three children in the Chicago area.

 



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